Brock Olsen

Brock Olsen is the Paid Media Strategist at Integrity Marketing, responsible for building and managing Google Ads campaigns that generate real, trackable leads for local businesses. His approach to paid media is rooted in accountability. Every campaign he builds is designed to be measured, optimized, and tied directly to business outcomes. He does not just report on clicks and impressions. He tracks cost per lead, conversion rates, and return on ad spend because those are the numbers that actually matter to the business owners he works with.

Brock manages the full lifecycle of paid media campaigns at Integrity. That starts with research: understanding the client's market, their competition, the keywords their potential customers are searching, and how much those clicks cost in their specific industry and geography. From there, he builds campaign structures that target high-intent searches, writes ad copy that speaks directly to the searcher's need, and sets up conversion tracking so every phone call, form submission, and lead can be attributed back to a specific ad and keyword. The setup phase is detailed and deliberate because Brock knows that a campaign built on a weak foundation will waste money from day one.

Once campaigns are live, Brock monitors and optimizes them continuously. He adjusts bids based on performance data, tests ad variations, refines keyword targeting, and builds negative keyword lists to eliminate wasted spend. He runs remarketing campaigns that bring back visitors who did not convert on their first visit. For service-area businesses, he manages Local Service Ads that appear at the very top of Google search results with the Google Guaranteed badge. Every decision he makes is informed by data, not gut feelings, and every change is documented so clients can see exactly what happened and why.

Brock's reporting is a reflection of the transparency that defines Integrity Marketing. His monthly reports show exactly where every dollar of ad spend went, which campaigns and keywords drove leads, what the cost per lead was, and how performance changed from the previous month. He presents these numbers in plain language because he believes clients should not need a marketing degree to understand how their money is being spent. If a campaign is not performing, he says so and explains what he is doing to fix it. If a client's budget would be better allocated differently, he recommends the change even if it means less work for the agency.

Working at Integrity gives Brock a significant advantage over paid media specialists at larger agencies. Because Integrity handles SEO, web design, and Google Ads under one roof, Brock can coordinate with Dylan Axelson on SEO keyword data to inform his ad targeting. He works with Matt White and Vivian Liu to ensure landing pages are optimized for conversions, not just traffic. This integrated approach means clients get campaigns where the ads, the landing pages, and the follow-up strategy all work together. It is the difference between a campaign that generates clicks and one that generates customers.