Dylan Axelson

Dylan Axelson serves as Director of Operations at Integrity Marketing, where he leads the agency's SEO strategy and manages day-to-day operations across both offices. His dual role means he is equally comfortable reviewing technical SEO audit data as he is streamlining how projects move through the team. It is a combination that keeps the agency running efficiently while ensuring the SEO work itself stays at a high standard.

Dylan's SEO expertise runs deep on both the technical and content sides. On the technical side, he oversees site audits, crawl analysis, core web vitals optimization, schema implementation, and the structural work that makes a website easy for Google to understand and rank. On the content side, he builds keyword strategies, guides the editorial calendar, and works closely with George Andrews to ensure every piece of content published for a client is targeted, useful, and designed to capture organic search traffic over time. His approach is methodical. He starts with data, builds a plan, and tracks progress with clear metrics that clients can actually understand.

On the operations side, Dylan manages team workflow, project timelines, and internal processes. When Integrity grew from a small team to a 10-person agency, someone had to make sure the work kept flowing smoothly. Dylan stepped into that role and built the systems that keep projects on track, deadlines met, and communication clear between team members and clients. He coordinates closely with David Chung on web design project timelines and with Brock Olsen on paid media schedules so that nothing falls through the cracks.

One of Dylan's core beliefs is that SEO, Google Ads, and web design are not separate services. They work best when they work together. A website that is built for conversions makes every dollar of ad spend more effective. SEO content that ranks for the right keywords reduces the amount you need to spend on ads over time. And Google Ads data reveals which keywords convert, which feeds back into smarter SEO strategy. Dylan is the person who connects those dots for clients, helping them see how a combined approach produces better results than any single service on its own.

Dylan has played a key role in some of Integrity's most significant client outcomes. His SEO strategy for Legacy Painting took the company from page three to the number one position for their primary keywords, resulting in a 280 percent increase in organic leads within eight months. For CreArt Studioz, he developed a local SEO and content plan that established the business as a top search result in their market. These are not one-off wins. They are the result of a consistent, data-driven process that Dylan applies to every account he touches.