Legacy Painting is a residential and commercial painting contractor based in Lynnwood, Washington. They had a solid reputation but almost no visibility in Google search results. Integrity Marketing moved them from page 3 to the number 1 Map Pack position within 8 months.
Legacy Painting had been serving homeowners and commercial clients across the Lynnwood and greater Snohomish County area for years. Their work was excellent, their reviews were strong, and their repeat business was steady. But they had a problem that was costing them growth: nobody could find them online.
When we first audited Legacy Painting's digital presence, the picture was clear. Their website was outdated, slow, and not built to convert. Their Google Business Profile was incomplete. And their organic search rankings placed them on page 3 for nearly every keyword that mattered to their business. For a painting contractor in a competitive market, being on page 3 is effectively being invisible.
They came to Integrity Marketing looking for a partner who could fix the website and get them ranking. We delivered both.
Painting Contractor. Legacy Painting provides interior and exterior painting services for residential and commercial properties throughout the greater Lynnwood and Snohomish County area.
Lynnwood, Washington. Their service area covers Lynnwood, Edmonds, Mountlake Terrace, Shoreline, Bothell, and surrounding communities in Snohomish and north King County.
Dylan Axelson, Director of Operations at Integrity Marketing, led the SEO strategy and project management for this engagement. The web design and development were handled by the in-house team under his direction.
Legacy Painting's challenges were common among small service businesses, but that did not make them any less damaging. Three issues were working against them simultaneously.
For their most important keywords, including "painters Lynnwood WA," "house painting Snohomish County," and "commercial painting contractor near me," Legacy Painting sat on page 3 of Google search results. Most people never scroll past page 1, and virtually no one reaches page 3. The company was generating almost zero organic leads from search. All of their new business was coming from referrals and repeat customers, which meant their growth was capped by the limits of word of mouth alone.
Legacy Painting's Google Business Profile was incomplete. It lacked photos, had inconsistent business information, and had not been optimized for local search. They were not appearing in the Google Map Pack for any relevant queries, which is where the majority of clicks go for local service searches. Their NAP (name, address, phone) information was inconsistent across directories, which further hurt their local search signals. They had reviews on Google but were not actively managing or responding to them.
Even the small amount of traffic they did receive was not turning into leads. The website was slow, loading in 4.2 seconds on average. The design was outdated and did not convey the quality of their work. There were no clear calls to action, no service area pages, and no content that spoke to specific customer needs. The contact form was buried, and there was no phone number prominently displayed. For a painting contractor whose customers are often comparing three or four companies, the website was losing them before they ever made contact.
We built a plan that addressed all three problems at once. The website rebuild and SEO campaign launched in parallel, with each phase reinforcing the others. The goal was to have a fast, conversion-optimized website in place to capture the traffic that the SEO work would generate.
We started with a full technical audit of the existing website and a deep competitive analysis of the top-ranking painting contractors in the Lynnwood and Snohomish County markets. We identified every technical SEO issue, cataloged the content gaps, and mapped out exactly what it would take to outrank the competition. The audit covered site structure, page speed, mobile usability, crawlability, indexation issues, backlink profile, and content quality. The competitive analysis showed us which keywords the top three competitors were targeting, where their backlinks were coming from, and what content they had that Legacy Painting did not. This gave us a precise roadmap for the entire engagement.
We designed and built a new website from scratch on WordPress. Every page was structured around a single objective: get the visitor to request a quote. The homepage featured strong before-and-after photography, clear service descriptions, a prominent phone number, and a streamlined quote request form above the fold. We built dedicated pages for each service (interior painting, exterior painting, commercial painting, cabinet refinishing) and each service area. The site was fully responsive, ADA-compliant, and optimized for speed from the ground up. We used lightweight code, optimized images, browser caching, and a CDN to bring load time down from 4.2 seconds to 1.4 seconds.
We completely rebuilt Legacy Painting's Google Business Profile. This included updating all business information for accuracy, adding professional photos of completed projects, writing an optimized business description, selecting the correct categories, and setting up a review generation system. We also cleaned up NAP inconsistencies across over 40 local directories and citation sources. Consistent, accurate business information across the web is one of the strongest signals Google uses to determine local search rankings. We submitted Legacy Painting to industry-specific directories and ensured every listing matched exactly. We also implemented a process for Legacy Painting to request reviews from satisfied customers after every completed project.
We developed a content strategy built around 25 target keywords identified during the competitive analysis. These included primary service keywords ("house painters Lynnwood WA"), geographic variations ("painting contractor Edmonds," "painters near Mountlake Terrace"), and long-tail informational queries ("how much does it cost to paint a house in Washington"). For each keyword, we created or optimized a dedicated page or blog post. Service pages targeted commercial-intent keywords with strong calls to action. Blog posts targeted informational keywords that bring in top-of-funnel traffic and establish authority. Every piece of content was written by our in-house team, not generated by AI or outsourced overseas. The content was original, accurate, and genuinely useful to the reader.
We executed a targeted link building campaign focused on acquiring high-quality, relevant backlinks from local and industry sources. This included outreach to local business organizations, partnerships with complementary home service providers, guest contributions to home improvement publications, and directory listings in painting and contractor-specific databases. Every link was earned through legitimate outreach and relationship building. We do not buy links, use private blog networks, or engage in any practices that violate Google's guidelines. The link building campaign was designed to build authority steadily over time and create a backlink profile that Google trusts.
The combination of a rebuilt website, aggressive local SEO, and consistent content production delivered measurable results faster than the typical timeline for a competitive local market.
Organic traffic increased 185% within eight months of launching the new site and SEO campaign. The traffic was not just higher in volume but higher in quality. Visitors were arriving on service-specific and location-specific pages with clear intent, which translated directly into more quote requests.
Legacy Painting reached the number 1 position in the Google Map Pack for their primary keywords, including "painters Lynnwood WA" and "painting contractor Snohomish County." The Map Pack is where the majority of clicks go for local service searches, and holding the top position there has been transformative for their lead flow.
Total leads increased 280%, measured by form submissions and phone calls tracked through call tracking. The new website converts at a significantly higher rate than the old one because every page is designed around generating a specific action. Combined with the increased traffic from SEO, the result is a compounding effect that continues to grow.
Page speed improved from 4.2 seconds to 1.4 seconds. The faster site contributes to better search rankings, lower bounce rates, and a better overall user experience. Visitors stay longer, view more pages, and are more likely to submit a quote request.
"Legacy Painting is a perfect example of what happens when you combine a well-built website with a focused SEO strategy. They had a great business with no online visibility. Eight months later, they are number one in the Map Pack and getting more leads than they have ever had. That is the kind of result we aim for with every client."
Full-service SEO including technical audit, competitive analysis, on-page optimization, local SEO, Google Business Profile optimization, content strategy targeting 25 keywords, citation cleanup, and ongoing link building. Delivered number 1 Map Pack position and 185% organic traffic growth.
Complete WordPress rebuild with conversion-focused design, service pages, service area pages, before-and-after galleries, streamlined quote forms, and speed optimization that brought load time from 4.2 seconds down to 1.4 seconds.
If your business is stuck on page 2 or 3 of Google, we can fix that. Schedule a free consultation and we will show you exactly what it would take to get to the top.
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