FREQUENTLY ASKED QUESTIONS

We specialize in three core services: search engine optimization (SEO), Google Ads management, and custom web design. All three are focused on generating measurable leads and revenue for local businesses. Most of our clients use two or all three together as part of a unified growth strategy.

Our main office is in Kirkland, Washington at 803 Kirkland Ave, Suite 202. We also have a second office in Eagle, Idaho at 840 E Winding Creek Dr #103. We serve clients across the Pacific Northwest and work with select businesses nationally.

Integrity Marketing was founded in 2018 by Matt Russell. We have grown to a 10-person team of strategists, designers, developers, and project managers. Over that time we have completed more than 500 projects and earned 97+ five-star Google reviews.

We work primarily with home service businesses, professional service firms, healthcare practices, and local businesses. Our industry pages break down our experience in specific verticals including roofing, painting, HVAC, legal, medical, and construction. Every strategy is customized to the competitive landscape of your specific market.

No. We use 3 and 6 month initial agreements instead of year-long contracts. After the initial period, service continues month to month. We believe in earning your business through results, not locking you into fine print. You can read more about our approach on the pricing page.

Schedule a free consultation or call (425) 233-8657. Your first call is with Leo, our lead strategist. It takes about 15 minutes and there is no pitch and no obligation. We will ask about your business, review your current marketing, and give you an honest recommendation.

We review your current website, look at your Google rankings, examine your competitors, and identify the biggest opportunities for growth. You will walk away with a clear picture of where you stand and what it would take to improve, whether or not you hire us. Book your consultation here.

Yes. While most of our clients are in the Seattle metro and Boise areas, we work with businesses across the country. Digital marketing is location-independent, and our process works the same whether you are down the street or across the country. Reach out and we will let you know how we can help.

Most clients see measurable ranking improvements within 3 to 6 months. Some gains appear earlier depending on your starting point and competition. SEO is a long-term investment that compounds over time, and the results tend to accelerate after the first few months. Read our SEO vs Google Ads comparison for more context on timelines.

Our SEO service covers keyword research, on-page optimization, content strategy, technical SEO, link building, and local SEO including Google Business Profile optimization. Every plan is tailored to your business and competitive landscape. We do not use templates or one-size-fits-all approaches.

No legitimate agency can guarantee specific rankings because Google controls its algorithm. What we can guarantee is a proven process, transparent reporting, and a track record of moving clients up in search results. Our case studies show real ranking improvements across a range of industries and markets.

Local SEO focuses on making your business visible in Google Maps and local search results for your service area. If your customers search for services in a specific city or region, local SEO is essential. It includes Google Business Profile optimization, local citations, review management, and location-specific content. Learn more on our SEO service page.

We track keyword rankings, organic traffic, leads generated from organic search, and conversions. You receive monthly reports in plain language that show exactly what changed and why. We focus on metrics that connect directly to revenue, not vanity numbers like impressions alone.

Yes. We have experience diagnosing and recovering from both manual and algorithmic Google penalties. The process starts with a thorough audit to identify the root cause, followed by a remediation plan. Recovery timelines vary depending on the severity, but we will be transparent about what to expect. Contact us for a free assessment.

Google Ads can generate leads within days of launching a campaign. Unlike SEO, paid search puts your business at the top of Google immediately for the keywords you target. We typically see the strongest performance after 4 to 6 weeks of optimization as we refine targeting and bidding. See our Google Ads service page for details.

Ad spend varies by industry, location, and competition. Most of our local business clients invest between $1,500 and $5,000 per month in ad spend, plus our management fee. During your free consultation, we will give you a specific recommendation based on your market and goals. Check our pricing page for management fee details.

We manage Search ads, Display ads, Local Service Ads, and remarketing campaigns. The mix depends on your business type and goals. For most local service businesses, Search ads targeting high-intent keywords deliver the best return. We build everything from scratch and tailor it to your specific market.

Yes, always. You own your Google Ads account, your data, and all campaign history. We operate under a manager account that gives us access to run your campaigns, but full ownership stays with you. If you ever leave, you keep everything we built.

We set up conversion tracking for phone calls, form submissions, and other lead actions specific to your business. Monthly reports break down cost per lead, cost per conversion, and return on ad spend in clear terms. You always know exactly where your ad budget is going and what it is producing.

In most cases, yes. Google Ads delivers immediate leads while SEO builds long-term organic visibility. Running both means you capture traffic from paid and organic results simultaneously, which increases your overall visibility and lead volume. Read our detailed comparison of SEO vs Google Ads for guidance on which to prioritize based on your situation.

Most website projects take 4 to 8 weeks from kickoff to launch. Larger or more complex sites may take longer. We set a clear timeline at the start of every project and keep you updated throughout the process. Visit our web design service page for a full breakdown of our process.

Every website we build is custom designed from scratch. No templates. No page builders. Each site is designed around your brand, your market, and your business goals. You can see examples of our work in the portfolio. We build on WordPress so you can easily manage content after launch.

Yes. Every website is fully responsive and tested across all major devices and browsers. More than half of web traffic comes from mobile devices, so mobile performance is a core part of every build. We also optimize for Google's mobile-first indexing to support your SEO.

Yes. We offer managed hosting and ongoing maintenance plans that include security updates, backups, uptime monitoring, and minor content changes. This ensures your site stays fast, secure, and running smoothly after launch. Check our pricing page for hosting and maintenance rates.

Every website we build includes foundational SEO: clean code, fast load times, proper heading structure, meta tags, image optimization, schema markup, and XML sitemaps. This gives you a strong technical foundation. For ongoing ranking improvements, we recommend pairing your new site with our SEO service.

Yes. We build on WordPress, which makes it straightforward to update text, images, and blog posts without any coding knowledge. We also provide a training session after launch so you and your team feel confident making changes. If you prefer hands-off management, our maintenance plans cover content updates for you.

It depends on the scope of work, your market, and your competition. We publish transparent pricing on our website so you can see starting rates before ever talking to us. No hidden fees, no bait-and-switch. You know exactly what you are paying before anything starts.

Every client receives a monthly report that covers what we did, what changed, and what is next. Reports are written in plain language with real metrics, not marketing jargon. We also include a short video walkthrough so you can follow along at your own pace. You always know where your investment is going.

You work directly with the people doing the work. We have a 10-person team of strategists, designers, developers, and project managers. You will have a dedicated point of contact, and you will know everyone involved in your project by name. No outsourcing, no revolving door of account managers.

After your initial agreement period (3 or 6 months), you can cancel with 30 days notice. There are no penalties and no hidden exit fees. You keep full ownership of your website, your Google Ads account, and all the work we produced. We want clients who stay because the work performs, not because they are locked in.

For web design projects, we typically structure payments in milestones: a deposit at kickoff, a midpoint payment, and final payment at launch. For ongoing services like SEO and Google Ads, billing is monthly. We are happy to discuss payment structure during your free consultation.

Three things: transparent pricing published on our website, short-term agreements instead of year-long contracts, and a real team that actually picks up the phone. We have 97+ five-star reviews from real business owners, and every project is custom-built for the client. Read our about page or check our case studies to see the difference in practice.