General contractors handle everything from kitchen remodels to whole-home renovations, and that diversity makes marketing complicated. You cannot rank for "kitchen remodel" and "bathroom renovation" and "home addition" with a single generic page. Each service needs its own strategy.
General contractors do not sell a single product. You sell design-build capability, project management expertise, and the ability to take a homeowner's vision from concept to completion. That breadth is your strength in the field and your biggest challenge online. When someone searches for "kitchen remodeler in Kirkland," they need to find a page on your site dedicated to kitchen remodels in Kirkland, not a general "About Us" page that mentions kitchens in a bullet list.
We have built websites and marketing strategies for general contractors ranging from two-person remodeling firms to companies running $5 million in annual revenue. The common thread: every contractor we work with needs a strong project portfolio, individual service pages for each type of work, service area coverage, and a way to pre-qualify leads before the first phone call. A homeowner looking for a $150,000 whole-home renovation is a different customer than someone wanting a $15,000 bathroom remodel. Your website needs to speak to both.
The general contractors who attract the best projects online are the ones whose websites communicate quality, reliability, and process. License verification, insurance documentation, project timelines, and detailed case studies all factor into the decision. We build all of these into every contractor website we design.
SEO, Google Ads, and web design work together to generate high-value project leads. Each service is structured specifically for how homeowners search for and evaluate general contractors.
We create dedicated pages for every service a GC offers: kitchen remodels, bathroom renovations, home additions, ADUs, whole-home remodels, basement finishes, and commercial tenant improvements. Each page targets location-specific keywords and includes project examples, timelines, and scope descriptions. We optimize your Google Business Profile with project photos and service categories, build citations in contractor-specific directories like Houzz, BuildZoom, and the BBB, and develop content that answers the questions homeowners ask during the research phase of a major renovation.
General contractor CPCs vary widely by service type. "Kitchen remodel" keywords are $15 to $35 per click, while "home addition contractor" can reach $25 to $50. We structure campaigns around your most profitable project types, with separate ad groups for each service and dedicated landing pages that match the search intent. Negative keywords filter out DIY searches, job listings, and low-budget inquiries. We track which keywords produce consultations that convert to signed contracts, not just which ones get clicks.
A contractor website is a portfolio and a credibility engine. We design project showcase pages with professional photography, detailed scope descriptions, and client testimonials. The site structure makes it easy for visitors to browse by project type, see your process from design through completion, verify your licensing, and request a consultation. Every site is mobile-optimized, fast-loading, and built on WordPress for easy content updates as you complete new projects.
We work with general contractors and remodeling companies across the Pacific Northwest. Here are two examples of our work in this space.
Portfolio-driven website for a kitchen and bathroom remodeling company. Project galleries organized by room type, service area pages across the Eastside, and an SEO strategy targeting high-value remodel keywords in Bellevue, Kirkland, and Redmond.
View ProjectWebsite design for a custom home builder in Eagle, Idaho. Full project portfolio with professional photography, floor plan galleries, a build process page, and local SEO targeting the Boise metro area.
View ProjectThe essential elements for a general contractor website that generates qualified leads for high-value projects.
Organized by project type with before-and-after photos, scope descriptions, timeline details, and client location. This is the centerpiece of every contractor website and the primary factor in converting visitors to consultations.
Dedicated pages for kitchen remodels, bathroom renovations, home additions, ADUs, basement finishes, and any other project types you specialize in. Each page needs its own content, photos, and keyword targeting.
Pages targeting each city you serve with local project examples. "Kitchen remodeler in Bellevue" and "kitchen remodeler in Redmond" are different searches competing for different customers.
Your contractor license number, insurance documentation, bonding information, and any manufacturer certifications displayed prominently. This builds immediate trust with homeowners comparing multiple contractors.
A page explaining your design-build process from initial consultation through project completion. Homeowners investing $50,000 or more in a renovation want to understand what to expect. A clear process page reduces anxiety and builds confidence.
A form that captures project type, scope, estimated budget, timeline, and property details. Pre-qualifying leads saves time and ensures you are meeting with serious prospects.
A live feed of your Google reviews displayed on the homepage and service pages. Reviews that mention specific project types are especially persuasive. Aim for 50+ reviews with a 4.7 or higher rating.
Under 2 seconds load time on mobile devices. Homeowners research contractors on their phones during evenings and weekends. A slow site with oversized project photos loses visitors before they see your work.
"General contractors are some of our favorite clients because the work is tangible. A beautiful kitchen remodel or a custom home addition speaks for itself when it is photographed well and presented on a site that reflects that same quality. Our job is to make sure the right people see it."
Tell us about your contracting company, the types of projects you specialize in, and where you want to grow. We will review your current online presence and put together a strategy with transparent pricing. Free consultation. No obligation.
Kirkland office, Monday through Friday
(208) 645-8668Eagle office, Monday through Friday