A comprehensive website for a fire safety equipment company that needed to showcase their product lines, communicate their service capabilities, and establish their authority in fire safety compliance.
Alexander Gow Fire Equipment Co is a trusted name in fire safety, providing equipment sales, inspection services, and compliance consulting to commercial and industrial clients. Their business depends on being the company people turn to when they need fire safety done right.
Their previous website did not do justice to their expertise. Product information was incomplete, service descriptions were vague, and there was no content addressing the compliance questions that drive a significant portion of their inbound inquiries.
We built a new WordPress site organized around two goals: making it easy for customers to find the products and services they need, and positioning Alexander Gow as the authority on fire safety compliance in their market. The site features a structured product catalog, detailed service pages, compliance resource content, and clear contact pathways for both emergency and non-emergency inquiries.
Organized product pages covering fire extinguishers, suppression systems, alarm systems, emergency lighting, and related safety equipment. Each product category includes specifications, use cases, and a path to request a quote.
Detailed pages for each service offering including equipment inspection, maintenance, installation, and fire safety consulting. Written to help prospects understand the scope of each service and the qualifications behind it.
Educational content covering fire safety codes, inspection requirements, and compliance timelines. This content serves dual purposes: it helps existing customers stay informed and it attracts organic search traffic from businesses researching fire safety requirements.
Multiple contact pathways including a general inquiry form, a product-specific quote request, and a prominently displayed phone number for urgent needs. The site recognizes that fire safety inquiries sometimes carry urgency and provides options accordingly.
Clean, authoritative website for a professional services firm built to establish credibility and generate inquiries.
View ProjectComplete website redesign for a 12-division regional asphalt company with drone video and interactive maps.
View ProjectLead-generating website for an Eastside Washington remodeling company specializing in kitchens and bathrooms.
View ProjectEvery project we take on is custom. Tell us about your business and we will put together a plan tailored to your goals. Free consultation. No obligation.
Kirkland office, Monday through Friday
(208) 645-8668Eagle office, Monday through Friday