Complete website redesign for a 12-division regional asphalt and paving company headquartered in Issaquah, Washington. Custom WordPress build with drone video hero, interactive careers map, and over 45 location pages.
Lakeside Industries operates 12 divisions covering asphalt production, road construction, paving, environmental services, and materials testing across the Pacific Northwest. Their previous website treated the entire company as a single entity, making it impossible for visitors to find the specific division or location they needed.
We designed and built a custom WordPress site that gives each division its own section while maintaining a cohesive brand experience. The site features a drone video hero showcasing the scale of their operations, custom scroll-triggered animations, an interactive careers map for recruiting, and over 45 location pages targeting geographic search queries.
The result is a site that accurately represents who Lakeside Industries is and makes it easy for customers, job seekers, and partners to find exactly what they are looking for.
Built a custom post type and taxonomy system in WordPress that allows each of the 12 divisions to have its own landing page, service listings, and location pages while sharing a unified navigation and brand system.
Produced and integrated a full-width drone video on the homepage that captures the scale of Lakeside's operations. The video auto-plays on desktop with a static fallback for mobile to maintain fast load times.
Built an interactive map that lets job seekers browse open positions by location. Each pin links to a location-specific careers page with available roles and a direct application form.
Created unique, SEO-optimized location pages for every division and geography, each with tailored content, contact information, service areas, and embedded maps.
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