WEB DESIGN PROJECT

Lakeside Industries

Complete website redesign for a 12-division regional asphalt and paving company headquartered in Issaquah, Washington. Custom WordPress build with drone video hero, interactive careers map, and over 45 location pages.

PROJECT OVERVIEW

12 Divisions. One Unified Website.

Lakeside Industries operates 12 divisions covering asphalt production, road construction, paving, environmental services, and materials testing across the Pacific Northwest. Their previous website treated the entire company as a single entity, making it impossible for visitors to find the specific division or location they needed.

We designed and built a custom WordPress site that gives each division its own section while maintaining a cohesive brand experience. The site features a drone video hero showcasing the scale of their operations, custom scroll-triggered animations, an interactive careers map for recruiting, and over 45 location pages targeting geographic search queries.

The result is a site that accurately represents who Lakeside Industries is and makes it easy for customers, job seekers, and partners to find exactly what they are looking for.

Read the Full Case Study
+210%
Page Views
12
Divisions
45+
Location Pages
Sub-2s
Load Time
PROJECT DETAILS

What We Built

01

Custom Division Architecture

Built a custom post type and taxonomy system in WordPress that allows each of the 12 divisions to have its own landing page, service listings, and location pages while sharing a unified navigation and brand system.

02

Drone Video Hero

Produced and integrated a full-width drone video on the homepage that captures the scale of Lakeside's operations. The video auto-plays on desktop with a static fallback for mobile to maintain fast load times.

03

Interactive Careers Map

Built an interactive map that lets job seekers browse open positions by location. Each pin links to a location-specific careers page with available roles and a direct application form.

04

45+ Location Pages

Created unique, SEO-optimized location pages for every division and geography, each with tailored content, contact information, service areas, and embedded maps.

SERVICES AND TECHNOLOGIES

How It Was Built

Custom Web Design SEO WordPress Custom Theme Development Drone Videography Custom Animations Interactive Maps AJAX Filtering Schema Markup CDN and Caching
MORE WORK

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Every project we take on is custom. Tell us about your business and we will put together a plan tailored to your goals. Free consultation. No obligation.

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Prefer to Call?

(425) 233-8657

Kirkland office, Monday through Friday

(208) 645-8668

Eagle office, Monday through Friday

Email

hello@integritymarketing.biz

Kirkland Office (HQ)

803 Kirkland Ave, Suite 202
Kirkland, WA 98033

(425) 233-8657

Eagle Office

840 E Winding Creek Dr #103
Eagle, ID 83616

(208) 645-8668
Free Consultation