Google Ads puts your business in front of people who are actively searching for your services right now. When managed correctly, it is the fastest way to generate qualified leads for a local business. Integrity Marketing builds, manages, and optimizes Google Ads campaigns for businesses across the Pacific Northwest and nationwide.
We manage every type of Google Ads campaign that makes sense for local businesses. Each component is designed to reach your customers at different stages of the buying process and through different placements within the Google ecosystem.
Text-based ads that appear at the top of Google when someone searches for your services. This is the core of most local business ad campaigns. We build tightly themed ad groups around high-intent keywords, write ad copy that speaks directly to what your customers are looking for, and optimize landing pages to convert clicks into calls and form submissions. Search ads put you in front of people who have already decided they need what you offer.
Visual ads shown across the Google Display Network and remarketing ads that follow visitors who have already been to your website. Display campaigns build brand awareness in your service area. Remarketing campaigns bring back visitors who showed interest but did not convert on their first visit. Together, they keep your business visible throughout the decision-making process, which for most home and professional services can take days or weeks.
Google Guaranteed ads that appear at the very top of search results with your business name, rating, and a direct call button. Local Service Ads operate on a pay-per-lead model rather than pay-per-click, which means you only pay when a potential customer contacts you directly through the ad. We manage your LSA profile, monitor lead quality, dispute invalid leads, and optimize your positioning to maximize lead volume.
A comprehensive review of your existing Google Ads account to identify wasted spend, missed opportunities, and areas where performance can be improved. If you are already running ads but not confident in the results, our audit examines account structure, keyword targeting, negative keywords, ad copy, landing pages, conversion tracking, and bid strategy. You get a detailed report with specific recommendations and clear priorities.
These are real numbers from active client campaigns. We track every click, every call, and every form submission so there is never a question about what your ad spend is producing.
Google Ads moves fast. Unlike SEO, you can have qualified leads coming in within days of launch. Here is how we structure the first month and the ongoing management that follows.
We start by reviewing any existing ad accounts, analyzing your competitors, and researching the keywords your customers use when searching for your services. If you have run ads before, we look at what worked, what did not, and where money was wasted. If you are starting fresh, we build the keyword and audience foundation from scratch. By the end of week one, you have a clear campaign plan.
We build your campaigns in Google Ads. This includes ad group structure, keyword targeting, negative keyword lists, ad copy, extensions, bid strategy, geo-targeting, and conversion tracking. If your landing pages need work, we optimize or build new ones during this phase. Everything is configured to track leads back to specific keywords and campaigns so we know exactly what is producing results.
Campaigns go live. We monitor performance closely during the first two weeks, adjusting bids, pausing underperforming keywords, and refining targeting based on early data. This initial optimization period is critical. The campaigns we launch on day one are not the same campaigns running by week four. They improve quickly because we watch them closely and respond to data in real time.
After launch, we manage your campaigns continuously. Bid adjustments, A/B testing ad copy, expanding keyword lists, refining negative keywords, and scaling what works. You receive monthly reports showing impressions, clicks, conversions, cost per lead, and return on ad spend. We also have a conversation each month about what the data means and what we recommend adjusting. Your campaign gets better every month because we treat it as a living system, not a set-it-and-forget-it project.
One of our home service clients came to us spending $3,000 per month on Google Ads with a previous agency and averaging a $45 cost per lead. Many of those leads were unqualified or outside their service area. We rebuilt their campaigns from scratch with tighter geo-targeting, better keyword selection, and landing pages designed to convert. Within 60 days, their cost per lead dropped to $11 and lead quality improved significantly. They now run a leaner $2,500 monthly budget that consistently produces more revenue than the original $3,000 ever did. The difference was not more budget. It was better management.
View Our WorkGoogle Ads works for any business whose customers search Google when they need a service. We have particular depth in these industries, which means we already know which keywords convert, what ad copy resonates, and how to structure campaigns for your specific market.
"The biggest problem I see with Google Ads accounts is not the budget. It is the structure. Businesses throw money at broad keywords with generic ad copy and wonder why their cost per lead is $50 or $60. When you tighten the targeting, write specific ads for specific services, and send people to pages built to convert, the numbers change quickly. That is not a secret. It is just the work most agencies skip."
Google Ads performs best when it is part of a broader strategy. These services complement your paid campaigns and improve your overall marketing return.
Build long-term organic visibility while your ads generate immediate leads. SEO reduces your dependency on paid traffic over time and creates a compounding source of qualified leads that does not require ongoing ad spend.
Learn MoreYour ads are only as good as the pages they send traffic to. We design and build landing pages and full websites that are engineered to convert paid traffic into leads, with clear calls to action, fast load times, and mobile-first design.
Learn MoreTell us about your business and the leads you want to generate. We will review your current ad performance or build a plan from scratch, then put together a clear proposal with transparent pricing. The consultation is free and there is no obligation.
Kirkland office, Monday through Friday
(208) 645-8668Eagle office, Monday through Friday