Quick answer: Most Google Ads accounts waste 20 to 40 percent of their budget on poor targeting, bad keyword matches, and missing conversion tracking. Our free audit finds exactly where your money is going and what to fix first. You get a written report and a strategy call. No obligation.
Request Your Free AuditThis is not a surface-level overview or an automated scan. Our paid media team manually reviews every layer of your Google Ads account. Here is exactly what we look at and what you receive.
We evaluate how your campaigns, ad groups, and keywords are organized. Poor account structure is the most common reason Google Ads accounts underperform. If your ad groups contain too many unrelated keywords, Google cannot serve the right ad to the right search. We identify structural issues and recommend a cleaner architecture that improves quality scores and lowers cost per click.
We review every keyword in your account for relevance, match type, and performance. This includes identifying keywords with high spend and low conversions, broad match terms that attract irrelevant traffic, and missing negative keywords that let junk clicks drain your budget. You receive a prioritized list of keywords to pause, add, or adjust.
Are you using the right bidding strategy for your goals? We evaluate whether manual CPC, maximize conversions, target CPA, or target ROAS makes sense for your account size, conversion volume, and budget. Many accounts are stuck on automated strategies without enough conversion data to make those strategies effective, which leads to wildly inconsistent costs.
We evaluate every active ad for relevance, call-to-action strength, and alignment with landing page content. We also check whether you are using all available ad extensions: sitelinks, callouts, structured snippets, call extensions, and location extensions. Missing extensions reduce your ad real estate and lower click-through rates.
The best ad in the world cannot save a bad landing page. We review the pages your ads send traffic to, checking load speed, mobile responsiveness, message match, and conversion elements. If your landing page does not reinforce the promise in your ad, visitors bounce and you pay for clicks that never convert.
Without accurate conversion tracking, every optimization decision is a guess. We verify that your Google Ads conversion tags, Google Analytics goals, and call tracking are all firing correctly. We check for duplicate conversions, missing tags, and attribution gaps. You would be surprised how many accounts are making decisions based on incomplete or inaccurate data.
Google processed over 8.5 billion searches per day in 2024. The businesses that show up at the top of those results are running Google Ads campaigns. But showing up is not the same as performing well.
WordStream data shows that the average Google Ads account wastes 76 percent of its budget on search terms that never convert. The average click-through rate across industries is just 3.17 percent, meaning 97 out of 100 people who see your ad do not click. And for those who do click, the average landing page converts at only 4.4 percent.
Those numbers represent the baseline. Our audits consistently find accounts spending $2,000 to $10,000 per month with conversion tracking that is either broken, duplicated, or completely missing. When you do not know which clicks turn into customers, you cannot make smart decisions about where to put your budget.
The audit is free because it consistently leads to better outcomes. When business owners see the specifics of where their money is going, the path forward becomes obvious.
From request to report, the entire process takes about 5 business days. Here is what happens at each step.
Fill out the form on this page or call us directly. We will ask for read-only access to your Google Ads account. Read-only means we can see your data but cannot change anything. Your account stays exactly as it is.
Brock Olsen, our Paid Media Strategist, personally reviews your account. This is not an automated tool generating a generic report. He looks at your campaigns, keywords, ads, landing pages, and tracking setup, then documents every finding and recommendation.
You receive a detailed PDF report with specific findings, screenshots, and prioritized recommendations. No vague suggestions. Every recommendation includes the expected impact and the effort required to implement it, so you can make informed decisions about what to tackle first.
We walk through the report together on a 30-minute video call. You ask questions. We explain the reasoning behind each recommendation. If you want to implement the changes yourself, you have everything you need. If you want us to handle it, we can discuss management options.
A residential HVAC company in the greater Seattle area was spending $6,500 per month on Google Ads with inconsistent lead volume. Their previous agency had set up the account two years prior and had not restructured it since.
Our audit revealed that 38 percent of their budget was going to broad match keywords that triggered ads for commercial HVAC services they did not offer. Conversion tracking was counting page views as conversions, which inflated their reported numbers and masked poor performance.
After implementing the audit recommendations, they reduced monthly spend to $4,200 while increasing qualified leads by 27 percent. The cost per qualified lead dropped from $189 to $94 within the first 60 days.
"Most business owners I talk to have never had anyone explain what is actually happening inside their Google Ads account. They see the spend, they see some leads come in, but they do not know which keywords, ads, or campaigns are driving results and which are just burning money. The audit changes that. Once you see the data, the decisions become much easier."
Submit your info below and we will send you instructions for granting read-only access. Your audit report will be ready within 5 business days.
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