Quick answer: We build, manage, and optimize Google Ads campaigns that generate qualified leads for local businesses. You get a dedicated strategist, weekly performance updates, and full transparency into where your money goes. Management starts at $1,000 per month plus your ad spend budget. No long-term contracts required.
Start Generating LeadsEvery management engagement includes the same core deliverables. There are no tiers, no feature gates, and no upsells. You get everything your account needs to perform.
Whether we are building your campaigns from scratch or restructuring an existing account, we start with proper architecture. Campaigns are organized by service line or product category. Ad groups contain tightly themed keyword clusters. Each ad group gets dedicated ad copy that matches the searcher's intent. This structure is the foundation of everything else. Without it, optimization is guesswork.
We research and target the keywords your customers actually use when they are ready to buy or hire. That means prioritizing high-intent, service-specific searches over broad informational terms. Equally important is negative keyword management. We continuously add negative keywords to block irrelevant searches that waste budget, things like job listings, DIY tutorials, competitor brand names, and geographic areas you do not serve.
Your ads are written by our team, not auto-generated by Google. We write responsive search ads with multiple headline and description variations, then test them against each other to find the highest-performing combinations. We test different calls to action, value propositions, and urgency elements. Every test is documented so we can apply what works across the account.
We monitor and adjust bids based on performance data, not set-it-and-forget-it automation. We evaluate bid adjustments by device, location, time of day, and audience segment. When automated bidding makes sense for your account, we use it strategically. When manual control delivers better results, we manage bids hands-on. The goal is always the lowest cost per qualified lead, not the lowest cost per click.
Quality Score directly affects what you pay per click and where your ads show. We improve it through three levers: ad relevance (matching ad copy to keyword intent), expected click-through rate (writing compelling ads), and landing page experience (fast, relevant, mobile-optimized pages). Higher quality scores mean lower costs and better ad positions. It is the closest thing to free money in Google Ads.
Every phone call, form submission, and chat interaction is tracked and attributed to the specific keyword, ad, and campaign that generated it. You receive weekly performance summaries and a detailed monthly report that shows exactly what your ad budget produced. We track cost per lead, cost per acquisition, and return on ad spend so you always know whether your investment is paying off.
Google makes it easy to start running ads. They do not make it easy to run ads profitably. The default settings in a new Google Ads account are designed to maximize Google's revenue, not yours. Broad match keywords, automated ad suggestions, and expanded targeting all sound helpful, but they typically increase spend without increasing results.
According to Google's own economic impact data, businesses earn an average of $2 in revenue for every $1 spent on Google Ads. That is the average, which includes well-managed accounts pulling the number up and poorly managed accounts dragging it down. The gap between those two groups is significant.
Professional management closes that gap. Our clients typically see a 30 to 50 percent improvement in cost per lead within the first 90 days of management, not because we have a secret formula, but because we spend 15 to 20 hours per month doing the tedious optimization work that most business owners do not have time to do.
Every dollar wasted on an irrelevant click is a dollar that could have generated a real lead. That math adds up fast, especially at budgets above $2,000 per month.
Our management process is built around a weekly optimization cycle. Here is what happens each month.
Every week starts with a search term report review. We identify irrelevant queries that triggered your ads and add them as negative keywords. We also find high-performing search terms that should be added as exact match keywords. This single task, done consistently, prevents more wasted spend than any other optimization.
We review performance by campaign, device, location, and time of day. Budget is shifted toward the campaigns and segments producing the best cost per lead. Bids are adjusted up on high-performing keywords and down on underperformers. If certain days or hours produce better results, we adjust schedules accordingly.
We launch new ad variations, pause underperforming ads, and update extensions. We also review competitors' ads to identify messaging gaps or opportunities. If a competitor is making claims we can beat, we adjust our ad copy to highlight our advantages.
We compile the monthly report showing all key metrics: impressions, clicks, conversions, cost per lead, and return on ad spend. We document what changed, what improved, and what we plan to test next month. You receive this report along with a brief video or written summary explaining the numbers in plain language.
A plumbing company in the Eastside area of Seattle came to us spending $4,000 per month on Google Ads with their previous agency. They were getting around 15 leads per month at a cost of roughly $267 per lead.
We restructured the account to separate emergency services (high intent, high value) from routine maintenance (lower intent, lower value). We wrote dedicated ad copy for each service category and built landing pages that matched the specific service being searched.
Within four months, lead volume increased to 47 per month while total spend only increased to $5,200. Cost per lead dropped from $267 to $111. The client estimated that their average job value was $485, putting their return on ad spend above 4:1.
"The biggest mistake I see is treating Google Ads like a set-it-and-forget-it tool. Every week, new search terms are triggering your ads, competitors are changing their bids, and Google is rolling out new features. An account that performed well six months ago can slowly bleed money if nobody is actively managing it. Consistent optimization is what separates accounts that generate real ROI from accounts that just generate clicks."
Talk to Brock about your goals and budget. He will tell you honestly whether Google Ads is the right channel for your business and what kind of results to expect.
Kirkland office, Monday through Friday
(208) 645-8668Eagle office, Monday through Friday