SEO is the process of improving your website so it ranks higher in Google search results. When someone in your area searches for the services you offer, SEO determines whether they find your business or your competitor. Integrity Marketing builds and executes SEO strategies for local businesses across the Pacific Northwest and nationwide.
Every SEO engagement includes these six areas of focus. We do not pick and choose based on what is easiest. A complete strategy addresses all of them because rankings depend on how well they work together.
Google Business Profile optimization, local citation building, review strategy, and map pack ranking. For service-area businesses, local SEO is often the single highest-return investment you can make. We optimize your GBP listing, build consistent citations across directories, and implement a review generation strategy that strengthens your local authority.
Title tags, meta descriptions, header structure, internal linking, image optimization, and content alignment with search intent. These are the elements Google reads directly from your website. We audit every page and optimize them to match what your customers are searching for, then monitor performance and adjust over time.
Site speed, mobile responsiveness, crawlability, indexation, structured data, and Core Web Vitals. If Google cannot efficiently crawl and understand your website, no amount of content or backlinks will fix your rankings. We identify and resolve technical issues that hold your site back from performing at its potential.
Quality backlink acquisition through digital PR, guest content, local partnerships, and industry directories. Backlinks remain one of Google's strongest ranking signals. We build links through legitimate outreach and relationship-based methods. No paid link schemes, no private blog networks, no shortcuts that put your site at risk.
Service pages, location pages, blog content, and supporting articles written to rank for specific keywords while communicating your expertise to potential customers. Content is what Google indexes and what your visitors read. We write content that serves both audiences: technically optimized for search engines and genuinely useful for the people reading it.
Search volume analysis, competitor keyword mapping, intent classification, and keyword clustering that informs every piece of content and every optimization we make. Good keyword research is the foundation of a good SEO strategy. We identify the exact terms your customers use when searching for your services, then build your entire strategy around those terms.
April is our proprietary AI platform built specifically for local SEO. Five specialized agents run continuous analysis across your campaign so nothing falls through the cracks.
The first agent monitors your keyword rankings daily and flags movements that need attention. The second agent analyzes your top competitors, tracking their content, backlinks, and ranking changes to identify opportunities we can act on. The third agent audits your website for technical issues, broken links, and crawl errors every week. The fourth agent identifies content gaps by comparing your site against the top-ranking pages for your target keywords. The fifth agent tracks your Google Business Profile performance, review velocity, and local citation accuracy.
These agents report findings to your strategist, who uses the data to prioritize the work that will move your rankings the most. It is not a replacement for human expertise. It is a way to make sure every decision is backed by current, comprehensive data rather than assumptions.
These numbers come from real client campaigns. We track everything and report monthly in plain language so you always know exactly what your investment is producing.
Comprehensive SEO strategy that moved Legacy Painting from page 3 to position 1 for their primary keywords. Organic traffic increased 185% and inbound leads grew 280% within 8 months.
View Case StudySEO and content strategy for a 12-division regional company. Built location-specific landing pages across all service areas and optimized technical architecture for a 400+ page website.
View Case StudySEO is a long-term investment, but we structure the work so progress is visible from the start. Here is what happens in the first three months and beyond.
We start with a full technical audit of your website, a competitive analysis of your market, and deep keyword research. This tells us exactly where you stand, what your competitors are doing, and where the biggest opportunities are. By the end of month one, you have a detailed strategy document outlining everything we plan to do and why.
We implement on-page optimizations across your existing pages and begin creating new content targeting your highest-priority keywords. Title tags, meta descriptions, header structure, internal links, image alt text, and content updates all happen during this phase. We also set up or optimize your Google Business Profile.
With your on-page foundation in place, we begin building backlinks through outreach, local partnerships, digital PR, and directory submissions. This is the phase where your site begins gaining the external authority it needs to compete for the rankings that matter most in your market.
After the initial build-out, we shift into a cycle of monitoring, reporting, and refining. You receive a monthly report that shows ranking changes, traffic data, lead volume, and what we worked on that month. We adjust the strategy based on what the data tells us, not on guesswork. The longer a campaign runs, the stronger the results compound.
Legacy Painting came to us ranking on page 3 of Google for their primary service keywords. They were spending heavily on Google Ads because organic traffic was nearly nonexistent. Within 6 months, we moved their core keywords to page 1. Within 8 months, they held the number 1 position in the Map Pack for "painters near me" in their service area. Organic traffic increased 185% and organic leads grew by 280%. Today, organic search is their primary source of new business and their ad spend has been reduced by more than half.
Read the Full Case StudyOur SEO strategies are built for local and regional businesses that depend on being found in Google. We have deep experience in these industries, which means we already know the keywords, the competition, and the content that performs.
"Most businesses we talk to have been burned by an SEO agency before. They paid for months and never saw results. The difference is in the details. We track every keyword, every ranking change, and every lead. If something is not working, we adjust it. If something is working, we scale it. There is no mystery to what we do. It just takes discipline and consistency."
SEO works best when it is part of a broader strategy. These services complement and accelerate your SEO investment.
Generate qualified leads immediately while your SEO builds long-term visibility. Most of our clients run Google Ads alongside SEO during the first 6 months, then scale ad spend down as organic traffic grows.
Learn MoreA well-built website is the foundation of effective SEO. We design and develop WordPress sites with SEO architecture built in from day one, so your site is ready to rank the moment it launches.
Learn MoreTell us about your business and the customers you want to reach. We will review your current rankings, identify the biggest opportunities in your market, and put together a clear SEO proposal with transparent pricing. The consultation is free and there is no obligation.
Kirkland office, Monday through Friday
(208) 645-8668Eagle office, Monday through Friday