Quick answer: We build custom ecommerce websites on WooCommerce that make it easy for your customers to find products, complete purchases, and come back for more. Every store is designed for conversions, optimized for search engines, and built so you can manage products and orders without needing a developer. Online store projects start at $8,000.
Start Your Store ProjectWe build ecommerce sites that handle the full customer journey: product discovery, evaluation, purchase, and post-sale communication. Here is what every ecommerce project includes.
Your store is designed from scratch to match your brand and serve your customers. We build custom product page layouts, category pages, and a homepage that showcases your best sellers and promotions. The design is not a WooCommerce template with your logo slapped on it. Every element is intentional: product image placement, pricing display, add-to-cart button positioning, and trust signals are all designed to move visitors toward a purchase.
Product pages are where buying decisions happen. We build product pages with high-quality image galleries with zoom functionality, clear pricing and shipping information, detailed product descriptions with features and specifications, customer reviews, related products, and strong calls to action. Each product page is structured with schema markup so Google can display rich product results including price, availability, and review ratings directly in search results.
Cart abandonment rates average 70 percent across all ecommerce sites. We reduce that number by building a checkout process that removes friction at every step. Single-page checkout, guest checkout options, auto-filled address fields, multiple payment methods, and clear shipping cost calculations all contribute to getting more visitors across the finish line. We also set up abandoned cart recovery emails to bring back shoppers who leave before completing their order.
We integrate the payment processors that work best for your business. Stripe and PayPal are the most common, but we also set up Square, Authorize.net, and other gateways depending on your needs. Apple Pay and Google Pay are included for mobile checkout, which is critical given that over half of ecommerce transactions now happen on phones. All payment processing is PCI compliant with SSL encryption.
WooCommerce includes built-in inventory tracking, but we configure it properly for your workflow. Stock levels update automatically when orders are placed. Low-stock notifications alert you before items sell out. We set up your order management dashboard so you can process orders, print shipping labels, send tracking numbers, and manage returns from a single screen. For businesses with existing inventory systems, we can integrate with tools like ShipStation, Shippo, or QuickBooks.
You cannot optimize what you cannot measure. We install Google Analytics 4 with enhanced ecommerce tracking so you can see the full customer journey: which products are viewed most, where shoppers drop off, which marketing channels drive the most revenue, and what your average order value looks like over time. We also set up Google Ads conversion tracking and Facebook pixel if you plan to run paid advertising.
US ecommerce sales exceeded $1.1 trillion in 2024, and the growth is not slowing down. For local businesses that sell physical products, an online store is no longer optional. It is where a growing percentage of your customers expect to find and buy from you.
But launching an online store is not the same as running a profitable one. The average ecommerce conversion rate is 2.5 to 3 percent. That means 97 out of 100 visitors leave without buying. The difference between a 2 percent conversion rate and a 4 percent rate is not a small optimization. It is a 100 percent increase in revenue from the same traffic.
Design decisions directly impact those numbers. Product page layout, checkout friction, page load speed, and mobile experience are all measurable factors that move conversion rates up or down. A one-second delay in page load time reduces conversions by 7 percent. Adding guest checkout can recover 35 percent of abandoned carts. These are not opinions. They are tested and documented improvements.
We build stores with these numbers in mind because the design choices we make on day one determine the revenue ceiling your store will hit.
Ecommerce projects follow a structured process with clear milestones. Total timeline is 8 to 12 weeks depending on product catalog size and custom functionality.
We start by understanding your product catalog, pricing structure, shipping requirements, and business goals. How many products? What are the variations (sizes, colors, configurations)? Do you sell locally, nationally, or both? What is your current order volume and capacity? These answers drive every design and technical decision that follows.
We map out the category structure, navigation, filtering options, and user flows. Then we design the key page templates: homepage, category page, product page, cart, and checkout. You review mockups and provide feedback before development starts. Getting the user experience right at this stage is critical because changing it after the store is built is expensive and time-consuming.
We build the custom WooCommerce theme, configure all store settings, set up payment and shipping, and populate your product catalog. For stores with large catalogs, we use CSV import tools to upload products efficiently. Each product gets proper descriptions, images, pricing, and SEO metadata. We test the entire purchase flow on the staging site before you see it.
We run test orders through every payment method, test shipping calculations for multiple addresses, verify tax settings, and check email notifications. After launch, we provide training on managing products, processing orders, running promotions, and reading your analytics dashboard. You walk away knowing how to run your store independently.
A specialty food company in the Pacific Northwest was selling products through a basic Shopify store with a template theme. Their product pages lacked detail, the checkout process required account creation, and mobile performance was poor. Monthly online revenue hovered around $4,200.
We rebuilt their store on WooCommerce with custom product pages that told the story behind each product, high-quality photography with lifestyle images, and a streamlined single-page checkout with guest checkout enabled. We also built a subscription option for their most popular items.
Within six months, monthly online revenue grew to $13,400, a 220 percent increase. The subscription feature alone accounted for $3,100 in predictable monthly recurring revenue. Cart abandonment dropped from 78 percent to 51 percent, and mobile conversion rates more than doubled.
"Ecommerce development is a different discipline than building a standard business website. The checkout flow has to be frictionless. The product data has to be structured correctly for Google Shopping. The site has to handle concurrent users during peak traffic without slowing down. These are technical requirements that template-based stores consistently fail at once a business starts to scale."
Tell us about your products and business goals. We will put together a detailed proposal with a fixed price and timeline for your online store.
Kirkland office, Monday through Friday
(208) 645-8668Eagle office, Monday through Friday